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The online reputation of your business is important for finding new clients and keeping your existing ones. However, even if you do nothing wrong, your reputation can suffer from a multitude of negative content issues published by third parties. The importance of your business’s online reputation. What’s your online reputation?
It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation management. Anyone active on Facebook, Twitter, or the likes will have seen at least one socialmedia crisis unfold. Act fast but don’t panic!
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a productname that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. My name is a bit lengthy but is a combination of what my company really is.
Branded search happens whenever someone types a search query that contains your brand or productname. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. They have their home page and official socialmedia accounts rank on top of everything else.
They forget about users on the other side of the screen, willing to communicate to people rather than brands and productsnames. Link product to a high-involvement issue. But a huge mistake would be to use social issues for small business ads. Engagement rate growth. Information market leadership. About the Author.
How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. About the Author.
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