YoungUpstarts

JULY 17, 2013

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Get the right team in place.

Georgia 238

Georgia Atlanta Sales Cycle Business Model 238

ConversionXL

JUNE 14, 2021

We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME]. Would you be open to a 15-minute phone or Zoom chat? Short, transparent and to the point.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MARCH 10, 2017

Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? Segment based on stage of the sales cycle. Segment based on activity.

Email 93

Email Campaign Mobile Audience 93

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42