YoungUpstarts

JULY 17, 2013

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Get the right team in place.

Georgia 238

Georgia Atlanta Sales Cycle Business Model 238

ConversionXL

JUNE 14, 2021

For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MARCH 10, 2017

Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? Try something like: ‘Our annual apparel sale starts now.’ Weekly” (via Vero).

Email 93

Email Campaign Mobile Audience 93

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42