Remove Product Name Remove Sales Remove SEO
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Who isn’t already a bit suspicious of sites or products on Page 4?). Product descriptions.

SEO 113
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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How to Make Product Pages That Sell

Up and Running

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. An SEO caveat.

Product 101
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Queries closer to a sale tend to be longer and less ambiguous, too. More than ever, your job as an SEO is to extract intents from query syntax. keywordresearch #seo ??

Search 126
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. It is also rude.

Framework 164
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. Is this bad? 2 Rob on 01.12.10

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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. What is branded search?

Search 157