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Productnaming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential productnames.
The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. Advocates are more likely to agree to an interview due to positive sentiment. Let them know it’s not a thinly-veiled sales call.
Follow us on Twitter for more information on our products. The unimportance of productnames. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.
Cheaper prices, more selection due to reduced costs in storing inventory (no limited shelf space like in the real world), and because of our marvelous global postal system, it can be very quick, even when ordering from a country on the other side of the planet. We all know why online shopping is great. One Click Purchases.
How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. Control: it’s easy to make changes (update quantity, remove products).
When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation. When people see an “Enter coupon code here” field, they feel less special.
Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. Product descriptions.
Queries closer to a sale tend to be longer and less ambiguous, too. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos.
As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. Is this bad? at 6:32 am [.] 12 Neil on 08.23.10
October 28th, 2009 | Cool News, Links & Reviews , Micropreneurship , Startups Building your startup? I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. You can download the MP3 here. P.S. I did a written interview a few weeks ago for LocationIndependent.com.
Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. It is also rude.
Although listing on Amazon increases your reach, it does not automatically increase your sales. In fact, many new sellers sabotage their sales, without even realizing it. This is simply because they don’t understand the basics and best practices of selling products on Amazon. Overpricing can block your products.
I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. Luckily several thousand people have decided to stick around and join the conversation. 2 Aiesha on 11.03.09
You must put your company name and logo on the front and back label of your product. Your brand name or branding elements can also help people identify with you and the products you sell. The place or position of your brand name and productname needs to be prominent for buyers to take notice easily.
It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific productnames for each group are some basic examples. Try something like: ‘Our annual apparel sale starts now.’
billion in total industry sales. What product doesn’t function like people wish it would? To find out what people are complaining about, read forums, turn to your social media accounts, and read reviews. Just remember, when you’re pricing your product: Your starting price defines you. Today it is even larger.
Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Free often wins versus buying a competing product.
I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.
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