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Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
Queries closer to a sale tend to be longer and less ambiguous, too. A Moz article offers an example of informational modifiers for products: [productname] what is [productname] how does [productname] work how do I use [productname].
However, redirecting one & two word search terms to relevant category pages or exact productnames is not (for example, here’s how you do it in magento ). ” As international sales for global eCommerce is projected to reach $1.5 and a study by Reevoo shows an 18% average increase in sales.
Every day my Facebook and Twitter feeds are full of discussions about music, fashion, electronics, travel and other highly valuable verticals. Here are some ideas: Aggregating all the similar productnames into a “comparison” unit with pricing and availability from top merchants. .” What a crock.
A headline can be as obvious as the word “sale” or simply your productname. “Metro Shoes back-to-school sale—happy feet make happy people!” By splitting your page into three vertical or horizontal sections, you can create a layout that has natural structure and eye-flow. Giving life to your promotion.
It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your productname and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.
For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.
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