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Nuts & Bolts of Intellectual Property for New Startups

Gust

Tech startups are at the other extreme. It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Here’s the model: Used with permission from Persuasive Tech Lab. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.

eCommerce 115
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How “Tag Management” Can Improve Site Performance

ConversionXL

The tracking code you get from Google Analytics? Tag managers are tools designed to accomplish two main things: Minimize code deployed on websites and in apps. Allow many pieces of code to be managed from a single area without editing the site or app. That’s a tag. And all that is assuming you can even get them implemented!

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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Here’s the model: Used with permissions by Persuasive Tech Lab. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation.

eCommerce 133
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How can Visual Search Change SEO for E-Commerce?

Duct Tape Marketing

Due to the facts, the eCommerce websites are recommended to ensure the display of visual content to improve the SEO and website usability. He feeds an eCommerce website with that image and gets a list of matching products to his requirements. Neiman Marcus is the reaping the benefits of visual search tech.

SEO 56
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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

John Jantsch: But a lot of people, especially local folks, really hone in on those map results, because they have directions, and it’s very simple, and reviews show up there. John Jantsch: What role do reviews play in that three-pack? So there’s so many opportunities for you to find an original, unique name.