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Tech startups are at the other extreme. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. One common mistake is to equate “IP” with “code” or other technical contributions. Instagram is a textbook example.)
Productnaming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential productnames.
competitive analyses, channel and customer collateral (white papers, data sheets, productreviews), customer surveys, and market requirements documents. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering. It will cost you your job.” That kind of accountable.
competitive analyses, channel and customer collateral (white papers, data sheets, productreviews), customer surveys, and customer discovery findings. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to Engineering. Mission Intent – What’s Really Important.
Here’s the model: Used with permissions by Persuasive Tech Lab. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation.
Here’s the model: Used with permission from Persuasive Tech Lab. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.
Not only do slow downs and page load failures due to javascript errors turn away customers in droves during the time it’s at it’s worst, but if they bounce to a competitor because you’ve lost your window for a good first impression to a major failure, you may lose them (and their potential referral business) forever. It was an utter disaster.
As powerful as self-optimizing results are, the technology can truthfully be expensive. However, redirecting one & two word search terms to relevant category pages or exact productnames is not (for example, here’s how you do it in magento ). That is why those filtering options are important.
John Jantsch: But a lot of people, especially local folks, really hone in on those map results, because they have directions, and it’s very simple, and reviews show up there. John Jantsch: What role do reviews play in that three-pack? Justin Sturges: Yeah. ” Justin Sturges: Yeah. Justin Sturges: Yup, yup, absolutely.
So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new productname. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.
As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 No amount of optimization is going to make this traffic turn into gold unless your target market is people who are interested in tech startups. 9 Ash on 02.09.10 at 1:45 pm Very interesting post, no.
That wasn’t my vision for my company, so I decided to go with a name that showed apotential large presence, along with a name that sounded like something a consumer could trust, and that is when Gray & Associates Events became the name of the company. 2 – Our Flagship Technology.
Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. -free answer to this question. No customers or traffic yet? No problem!
What product doesn’t function like people wish it would? To find out what people are complaining about, read forums, turn to your social media accounts, and read reviews. It’s usually a one-page description of your idea, with the sole purpose of enticing licensees, buyers, or trade show attendees to get excited about your product.
we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. Most technology revolutions are founded on one or two simple concepts. An understanding of product-market fit? Is it a technology advantage? Your differential product?
Some level of screening is vital to most companies, but even low-tech solutions can make a big difference. Simply having administrators black out candidates’ names and addresses before they’re reviewed by hiring managers is one surprisingly effective, easy place to start. THE TWIN PERILS OF BUZZWORD SCREENING.
Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Here’s a review from Andrew Anderson from Malwarebytes : Andrew Anderson: “ Pros – Offers the best in-product segmentation available. The dashboard is just a plain list of tests on a white background.
Due to the facts, the eCommerce websites are recommended to ensure the display of visual content to improve the SEO and website usability. He feeds an eCommerce website with that image and gets a list of matching products to his requirements. Neiman Marcus is the reaping the benefits of visual search tech.
When the holidays season rolls around, you can also count on… An increase in cart abandonment due to an increase in unqualified leads. A decrease in profit margin due to discounts and promotions. An increase in technical issues due to a dramatic increase in traffic. Productnames / descriptions.
Click on over and give us a review on iTunes, please! I had the benefit of that sort of ground research, I guess, but also looking at review sites like Good Reads and like Amazon, and, and trying to understand, you know, what works for people and what doesn't. Where I've, where we use it all the time is there is technical writing.
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and productnames, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.
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