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Nuts & Bolts of Intellectual Property for New Startups

Gust

Tech startups are at the other extreme. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. One common mistake is to equate “IP” with “code” or other technical contributions. Instagram is a textbook example.)

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering. It will cost you your job.” That kind of accountable.

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Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to Engineering. Mission Intent – What’s Really Important.

Startup 329
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Here’s the model: Used with permissions by Persuasive Tech Lab. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation.

eCommerce 133
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Here’s the model: Used with permission from Persuasive Tech Lab. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.

eCommerce 115
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How “Tag Management” Can Improve Site Performance

ConversionXL

Not only do slow downs and page load failures due to javascript errors turn away customers in droves during the time it’s at it’s worst, but if they bounce to a competitor because you’ve lost your window for a good first impression to a major failure, you may lose them (and their potential referral business) forever. It was an utter disaster.