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competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
A Moz article offers an example of informational modifiers for products: [productname] what is [productname] how does [productname] work how do I use [productname]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.
However, redirecting one & two word search terms to relevant category pages or exact productnames is not (for example, here’s how you do it in magento ). Even though the later examples in this article focus on booking sites, there’s plenty to be learned that can apply to other verticals. What do you think?
Every day my Facebook and Twitter feeds are full of discussions about music, fashion, electronics, travel and other highly valuable verticals. Here are some ideas: Aggregating all the similar productnames into a “comparison” unit with pricing and availability from top merchants. ” What a crock.
A headline can be as obvious as the word “sale” or simply your productname. By splitting your page into three vertical or horizontal sections, you can create a layout that has natural structure and eye-flow. Giving life to your promotion. Your headline is a critical part of your promotion. It is all about context.
It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your productname and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.
For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or productname) against a “pr&# lead source. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. April Amrita Reply 13.
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