Remove Product Remove Product Development Remove Redemption
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The Product Development Model « Steve Blank

Steve Blank

This product development diagram had become part of the DNA of Silicon Valley. Were startups failing because of product failures or was there some other failure mode? Reply Best books for the lean product managers — Justin Gibbs , on April 28, 2009 at 2:44 pm Said: [.] What was the difference here?

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

Some believe in the all-in approach to product development: build an advanced app. An entrepreneur can quantitatively test potential buyers’ real intentions and develop a genuine understanding their needs before building out the product (app). It’s hard to imagine product functionality. Priorities change.

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Retirement and Redemption « Steve Blank

Steve Blank

Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

It will be for a brand peddling a product or service and it will claim the highest of quality for said product or service. Reynolds Wrap didn’t spend money on advertisements, better shelf placement, new slogans, or new product development. It may even offer a special discount or rebate with a fast approaching deadline.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.