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Nuts & Bolts of Intellectual Property for New Startups

Gust

So you’ve chosen a name for your startup, product, or both. It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.

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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. High Quality Product Photography. Positive Third Party Reviews. According to Comscore, over $43.2 Billion was spent online in 2012. That’s up 15% from 2011.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. The best approach is going straight to the source, asking your customers what they want, need, and already love about your products or services.

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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. When people add something to the cart on your product pages, what should happen?

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Once you have this critical information, picking and choosing which product and brand attributes you should talk about with your customers becomes trivial. A reliable email marketing tool.

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