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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases. But we are a long way from agents that can do full natural language processing from voice and think on their own.

Web 380
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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Cash flow can be drastically reduced by working out of your garage.

Burn Rate 310
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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 329
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Investors Measure Entrepreneurs By Cashflow Mileage

Startup Professionals Musings

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Cashflow can be drastically reduced by working out of your garage.

Burn Rate 262
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Cash flow can be drastically reduced by working out of your garage.

Burn Rate 258
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5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

You need to make sure that everyone on the team, from the clerical assistant to the chief financial officer, knows your vision and product, and doesn’t hesitate to actively engage and be an effective proponent with anyone who might be of value to the business. In fact, having one marketing guru on the team alone won’t get you very far.

Developer 326
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

“My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. Who’s the user of product? with a strategy.

Marketing 318