Both Sides of the Table
JULY 22, 2010
The more senior members you have (say you already have a CEO, CTO, VP marketing, VP Biz Dev, VP Products) then the less options you’ll need and vice versa. You’ll need to hire and retain talen to grow your company. Those options need to come from somewhere. Industry standard post your first round of funding will be 15-20%.
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.
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Both Sides of the Table
JANUARY 21, 2010
Your contractor wrote a great V1 of the product and it helped you get angel funding. You can’t just understand “redemption rights&# in theory. Your memory – they never worked very hard and didn’t want to commit. Now you have money and a crack new tech architect and you’ll have to rebuild everything.
Occam's Razor
JULY 1, 2008
You also work at a large retailer that sells stuff cheap and when people purchase at your big box store you collect this information: A unique persistent customer id (which the customer kindly forks over), the product purchased by the customer and the store at which they purchased it. See if they then go buy the product in the stores.
YoungUpstarts
DECEMBER 5, 2013
Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” If you own an Apple product, you know what I’m talking about. If you want loyalty, get a dog.”
Steve Blank
FEBRUARY 23, 2009
Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.
ConversionXL
JANUARY 23, 2019
What typically follows is a hasty price bump that’s detached from product value and communicated incoherently. As Price Intelligently shows , static pricing gradually widens the gap between price and value , for you and your customers: With static pricing, product value outpaces the cost to consumers. Image source ).
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