Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

SEM 323

SEM Development Team Review Channel Social Media 323

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? Only one guy in the room knew – their tech lead.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Both Sides of the Table

MARCH 1, 2011

You have to build a product that people really love. Let me say this – whether you believe in marketing at startups or not, I think we’d all agree that you can’t have a great marketing program around a mediocre product. You need to start with an amazing product and no amazing product is built without talent.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Early Stage 380

Early Stage Stealth Marketing Startup 380

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

. --> It’s one of the hardest steps in a startup, getting that first rube to part with their money over your barely-minimum barely-viable product. I was totally product focused for the last year and now it’s live, so I need to start thinking about finding some customers. What’s the answer? I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

YoungUpstarts

DECEMBER 15, 2014

You should never use more software products than you actually need. At the same time, wrong tools can make the entire business operation worse since morale and productivity can be hurt. In order to help you out, here is what we learned and the facts that you have to consider as you choose something that would be appropriate.

Software Review 214

Software Review Software SEM Startup 214

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage.

Small Business 122

Small Business Web Design Marketing 122

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right. Is it any wonder they’re essential?

Technical Review 148

Technical Review PPC SEM Marketing 148

crowdSPRING Blog

JANUARY 26, 2011

Keep in mind that people are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Save the music for your restaurant. Personality!

Web 127

Web Design Flash SEM 127

YoungUpstarts

MAY 11, 2016

They can intensify brand awareness among consumers, who will be able to access information regarding the company’s products and services more easily. Companies can control and diversify their web presence by creating second-level domains for disparate products and services. New domain extensions are a boon to SEM efforts.

SEM 100

SEM Los Angeles Software Review Naming 100

YoungUpstarts

MAY 24, 2019

When nailing down the person you are speaking to, think about the following: Why should they care about your product or offerings? . #2. Put another way, you will have first identify their pain points and then convince them how your product or service will help them solve those issues. Warm Up to their Pain Points.

Marketing 127

Marketing Social Media SEM Audience 127

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. July 15, 2009 11:18 PM markmontgomery said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

MARCH 26, 2010

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Viral 141

Viral Cost Marketing SEM 141

The Startup Magazine

JUNE 8, 2022

Being a fashion enthusiast, you can consider launching your online shop to resale products. Similarly, start with a single product and expand your store variety gradually by considering customers’ interests. Suppose you have a knack for digital marketing services such as SEO, SEM, SMO, content marketing, or web development.

Entrepreneur 158

Entrepreneur SEM United States Web Development 158

YoungUpstarts

DECEMBER 17, 2016

Test your app store creative, your keywords, your ad spend and your email campaigns, and try holiday-specific offers with your SEM. Primarily market what your app enables people to do or access, and don’t lose sight of your product or service in the fog of holiday app marketing. Constantly experiment. Keep closures in mind.

Marketing 113

Marketing SEM Affiliate Forecast 113

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. If you can build cars with it, Im pretty sure you can use it to add agility and flexibility to any product development process.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. So dont just kill the feature - iterate.

Product Development 68

Product Development Developer San Francisco Product 68

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. As an example, Twitter’s lack of an SEO centric product made mobile app design much more straight-forward. As we transition from one world to another the rules are changing under out feet.

Mobile 96

Mobile SEM SEO Technical Review 96

Startup Lessons Learned

SEPTEMBER 30, 2008

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. Labels: product development 15comments: mukund said. Have you worked with or for a great CTO?

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

crowdSPRING Blog

MARCH 13, 2014

4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. Social, Digital & Mobile Around The World (January 2014) – crowdspring.co/1gYcVJm. Thinking about buying some online ads? Most people ignore them – crowdspring.co/1fWp19y.

Social Media 96

Social Media Small Business Design Media 96

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. He wrote it in 2000, and as far as I know has never updated it.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 2, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Take a look and let me know what you think.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 18, 2008

You can find out what it would take for them to adopt your product, and then follow up a week later and see if they did. Same with finding out what it would take to get them to recommend your product to a friend. Thoughts on scientific product development Lo, my 5 subscribers, who are you? You can even meet the friend.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right. Is it any wonder they’re essential?

Technical Review 78

Technical Review PPC SEM Marketing 78

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development. Market penetration.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 18, 2008

Many of them have really cool products shipping or about to be released, and I wholeheartedly agree with my friends at the iFund that the next generation of applications is going to be amazing. The store determines which products sit on which shelves, and which yours sits next to. Ive also been playing around with the App Store.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

SEPTEMBER 17, 2018

One of my former colleagues, Rob, is an SEM guru—with zero coding background. Digital analysts should also know that BigQuery , a Google product, lets you use SQL to manage Google Analytics data. One of my clients had an ecommerce company with more than 100,000 products. How SQL solves real-world marketing problems.

Programming 134

Programming SQL Marketing Analytics 134

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Product 223

Product Entrepreneur SEM Lead Generation 223

ConversionXL

MAY 11, 2017

Ask your customers who else they considered for the same product or service. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Check the list of presenters and companies running booths at the latest industry conference.

SEO 131

SEO Analytics Conversion Search 131

Startup Lessons Learned

SEPTEMBER 12, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Take a look and let me know what you think.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 14, 2008

In the very early days, the trick is to find anyone at all who can understand you when you are talking about your product. In our first year at IMVU, we thought we were building a 3D avatar chat product. As product people, we thought of competition in terms of features. that we learned different.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131