ReadWriteStart
DECEMBER 16, 2010
Bhupendra has built a product and has started engaging a few customers. My key advice to him was to focus on acquiring customers, and getting a thorough positioning exercise done based on segmentation, competitive analysis and market sizing to identify a segment where competition is less active and the product is particularly effective.
Reid Hoffman
JULY 8, 2019
This key principle is one that many would-be change-makers – be they product managers or philanthropists – overlook. In the late 1980s, she began her career at Microsoft as a product manager and helped turn Word, Encarta, and Expedia into consumer mainstays. After all, great product managers are typically great user understanders.
YoungUpstarts
JUNE 29, 2012
In 1988, Jeffery Hollender founded cleaning, paper, and personal care products company Seventh Generation. The company focuses on producing products that have a reduced environmental impact, avoiding the harsh chemicals that are part of many of today’s leading cleaning and personal care products. Willie Smits.
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