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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

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How to Handle Competition as a Startup

The Startup Magazine

With this insight, companies can tailor their products to deeply connect with customers. Differentiate Your Offerings To differentiate in a saturated market, startups must highlight what sets their products or services apart. Adopting new tech, entering new markets, or redesigning products keeps a business in the running.

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How To Reinvent Yourself As A Business Startup Today

Startup Professionals Musings

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options.

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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Establishing your brand with interactive social media. The cost of social media done well is low.

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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Use social media for early marketing. Social media is not rocket science. In this case, the primary cash outflow would be for product development and operating expenses, with potentially enough runway to build the initial product, get a patent, attract some early adopters, and build the initial revenue stream.

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