Product Stealth Zimbabwe 
Austin Startup
AUGUST 17, 2017
Although the full content of our upcoming accelerator/incubator, Sputnik ATX, is still in stealth mode, I’d like to share a quick rule you should apply to any business idea that you want to pursue. Switching costs are what economists call any expense related to stopping the use of one product and service, and beginning to use another.
Austin Startup
NOVEMBER 23, 2017
Although the full content of our upcoming accelerator/incubator, Sputnik ATX, is still in stealth mode, I’d like to share a quick rule you should apply to any business idea that you want to pursue. Switching costs are what economists call any expense related to stopping the use of one product and service, and beginning to use another.
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