Remove Product Remove Syndication Remove Viral
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Total raised: $29.5mm.

Partner 240
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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

They also couldn’t have asked for a better syndicate of investors. What you might lose in the power of search and virality, you gain in the additional ways users will interact with you. I wouldn’t negotiate weekend plans via Twitter, or debate a feature with a product team.

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Building the Best Seed Syndicates

View from Seed

At this point, founders find themselves in a luxurious situation of being able to build the best possible syndicate. It’s not necessary to nail down every element of your syndicate simultaneously. These are the top consideration I can think of in building seed syndicates. Get early commits to start generating momentum.

Syndicate 202
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

“Most of that money [from venture capitalists and angels] is used to build a product,&# explains Haig Kayserian, the CEO of Kayweb Angels. “Once that product is built, you will probably have given away a lot of equity.&# ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! All Rights Reserved.

Equity 74
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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. ); // Welcome to Mashable! Experience with Startups!

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. but commitment to uniqueness is inconsistent. Just do TV on YouTube! See above example.]. #2.

Analytics 151
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How to Plan Your Social Integration Strategy

mashable.com

And often, businesses suffer from a “set it and forget” mentality, in which a product manager will slap a Facebook Like button on his sites and declare the business’s website now social. Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. Productivity Lists. viral video.