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Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. What was still missing was a simple way to identify a customer at the point of sale. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers.
Companies in many industries use it to identify sales opportunities and keep in touch with customers. It also helps to organise information about customers and develop strategies for enhancing customer loyalty and retention. Some CRMs include asset management features that automate the sales process from marketing through installation.
What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.
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What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Reactivation.
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