David Teten

JANUARY 21, 2021

This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. II: Who are the major Revenue-Based Investing VCs? III: Why are Revenue-Based VCs investing in so many women and underrepresented founders? IV: Should your new VC fund use Revenue-Based Investing?

Equity 78

Equity Revenue Cofounder Colorado 78

David Teten

JANUARY 19, 2021

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. Flexible VC: Revenue -based. Of the Inc.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. That’s ~12% more than the average person.

Social Media 134

Social Media Sales Media Social Network 134

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. No one wants to sit next to the VP of Sales.

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Customer Development Developer Customer Silicon Valley 233

ConversionXL

JANUARY 23, 2019

What if it’s harder to close sales or generate leads? A fixed pricing structure not only reduces potential revenue—and, therefore, the money available to invest back into the product—but also impacts perception: Increasingly, customers will see your product as the “cheap” option. You need the revenue. Image source ).

Customer 121

Customer Technical Review Software Review Revenue 121

YoungUpstarts

DECEMBER 5, 2013

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions.

Programming 150

Programming Turkey Social Media Redemption 150

Up and Running

JUNE 14, 2017

The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. It worked by enticing app users to recycle, which earned them points they could redeem for rewards from local businesses. Priorities change.

Technical Review 96

Technical Review Distribution Redemption Demand 96