Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. No one wants to sit next to the VP of Sales.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Occam's Razor

JULY 1, 2008

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Redemption for the Indianapolis Colts at Super Bowl XLI. Leverage Custom Reports For Better Insights! Hello Insights!

Analytics 125

Analytics Metrics SEM Web 125