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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Not that hard.

Analytics 116
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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

Our categorization is not a technical one. Additionally, Flexible VC can accommodate all types of companies, not just asset-lite, tech-enabled companies.”. Early-stage: Cofounder with engineering/ product background from top-tier university or major technology company. Technology-centric businesses. Minimum requirements.

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How to Raise Prices for Existing Customers

ConversionXL

Price Intelligently recommends one to two price changes each year : The companies we’ve seen with the most success with revenue and adoption are reviewing pricing at least once per quarter and making tweaks or changes every 6 to 9 months. Case study: Netflix’s “lost year” and a shot at redemption. Six months have passed.

Customer 121
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Going Public Circa 2020; Door #3: The SPAC

abovethecrowd.com

Below is a marketing email sent around by one of the participating investment banks after the recent nCino IPO (which was underpriced in record-setting fashion, 195% first day “pop” – “the biggest first-day surge since the 2000 tech bubble”). Some SPACs (like Ackman’s) have features that make redemption less likely.

IPO 118
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. We experimented with tap and go technology, both on cards as well as embedded in mobile phones. I used to think that the success of my last startup was due to our software quality, thought leadership, patents, etc.

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10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

An awesome online tech news resource that I visit on a regular basis is (of course) TechCrunch. We have CapitalOne Visa card which comes with a straightforward and fairly generous reward program, no annual fee, and a simple to use website with online redemption functionality. Gossip you say?

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

It’s possible to simulate user experience through existing, lower-tech resources. The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. No application and no advanced technology whatsoever.