Remove Reference Remove Sales Remove Sales Cycle
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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. The benefits of this are clear: 1. Not always, of course.

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The Power of Reference Customers

SVPG

The downward spiral continues because the sales organization loses a lot of deals when they try to compete with a weak product. And then you start complaining about working at a sales-driven company. I''m talking about the power of a happy, reference customer. First, let''s be clear what it means to be a reference customer.

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5 things you need to know before starting an enterprise company

The Next Web

There’s friction in companies, and so the sales cycles are long. Building your army of customer references is crucial, not just for feedback but for help closing future prospects. You are the sales. Show respect to sales and go-to market strategy, as they’re absolutely critical to nail.

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Sales Is a Function of Marketing Pure and Simple

Duct Tape Marketing

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Sales 78
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. Their sales page speaks directly to practitioners. The call-to-action to “Talk to Sales” makes sense (the A in VARK).

Marketing 124
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital.

Sales 319
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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. But the number one reason sales stall when customers see the value in what you do is because they often don’t have a reason to buy NOW. The USP solves the, “Why Buy Me?”

Sales 328