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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

You can read various articles out there which will give you the cursory facts about Airbnb like their overall revenue or profitability or how their business has faired here in 2020 in the COVID environment. But ops & customer support is another 17-20% of revenue and arguably you couldn’t run the business if you took that away.

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How To Survive The Loss Of A Main Customer

YoungUpstarts

When it occurs, the consequences can be swift and devastating, wreaking potential havoc on a once steady stream of revenue. Failure to focus on customer retention, for example, is a surefire way to brush aside the frustrations of existing customers. In many cases, this scenario is inevitable and difficult to prevent.

Customer 347
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Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

However, amidst the frenzy of attracting fresh clientele, many startups overlook a critical aspect of sustainable success – client retention. Given that millions of startups are born every year, client retention has become more vital than ever for such new businesses.

Retention 136
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Startup Metrics

TechEmpower

R : Retention - Do they come back & re-visit over time? R : Revenue - Can you monetize any of this behavior? The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. A : Activation - What % have a "happy" initial experience?

Metrics 260
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Without predictive targeting, a retention campaign may cost more than it gains. New one-time customers may be incented to return. Movie recommendations.

Analytics 257