Both Sides of the Table

APRIL 4, 2011

Retention / Churn. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. And they are revenue drivers in that simplistically impressions x fill rate x eCPM equals revenue. Or will that ruin the user experience?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

The Startup Magazine

JUNE 29, 2020

So, it wouldn’t be wrong to say that email marketing is the most cost-effective strategy to increase your audience base while enhancing your sales. In short, email automation comes with a plethora of benefits for your business, customers, and your revenue. Helps in refining your marketing and sales campaign.

Email 167

Email Campaign Revenue HTML 167

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ReadWriteStart

MAY 16, 2018

For sales processes, machine learning is a dream come true. Not all sales tools are created equal, though. The successful sales teams of the future will lean on these to win more deals: Personalized mobile apps. Node, an AI-powered discovery engine , is going all-in on sales enablement.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90

Steve Blank

APRIL 1, 2020

Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? Sales pipeline/forecast. The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. The ripple effects won’t be obvious at first.

South Korea 334

South Korea Salary Business Model China 334

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

OCTOBER 31, 2017

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Customer Success has become a hot new career niche.

Customer 171

Customer Retention Software Review Metrics 171

YoungUpstarts

SEPTEMBER 1, 2015

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Building a sales team from scratch is one of the most difficult and important tasks of a CEO. Generating revenue through sales, especially as start-up capital diminishes, can make or break a company’s success. Define sales team structure.

Sales 100

Sales Cofounder Sales Cycle Revenue 100

Austin Startup

SEPTEMBER 2, 2021

It’s that time of year when Startup CEOs are building their 2022 Revenue Plan. As someone who has built sales models- and has also been responsible for hitting them- here are some tips for incorporating your Sales team’s perspective into your 2022 Model. All of this is a part of the daily calculus of running a Sales Org.

Revenue 72

Revenue Retention Forecast Sales 72

Duct Tape Marketing

AUGUST 30, 2024

So if growth is a business objective, if dominance in a market is a business objective if retention of clients is a business objective, then the marketing strategy is built around that and only that to begin with. Sales Processes: Create processes that are as streamlined as they are effective.

Marketing 92

Marketing Retention Algorithm Advertising 92

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Use this information to optimize for retention with: Transactional messaging. LinkedIn, for example, uses endorsements to encourage retention loops.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? The sales platform is intensely devoted to nurturing its monthly active users (MAU). Apply these lessons to align your teams and drive revenue growth. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. It’s common for companies to put a revenue figure on what it means to be successful in SaaS. Perhaps SaaS companies have taken this advice too literally.

Metrics 117

Metrics SQL Retention Churn Rate 117

YoungUpstarts

DECEMBER 2, 2014

Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes. Opportunities to profit from offering defined contribution solutions include: Increased individual health insurance policy sales.

Software Review 224

Software Review Employee Retention Government 224

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 13, 2015

So, a technical founder decides she needs another developer, or a sales-oriented founder decides she needs another sales person. Then ask whether the addition of that person would solve your #1 problem, or address your #1 risk, or 10x your revenue quickly, or whatever your current primary goal is. How to determine (1)?

Part-Time VPE 120

Part-Time VPE Hiring Retention Revenue 120

YoungUpstarts

DECEMBER 5, 2013

Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions. Too much was at stake, we couldn’t afford the risk of destabilizing everything and losing substantial revenue. Pay $50 now to load 10 lattes to your account.

Programming 150

Programming Turkey Social Media Redemption 150

The Startup Magazine

JUNE 4, 2024

Revenue Growth: Achieve a 25% increase in annual revenue by entering new markets and boosting sales efforts. Budgeting: Create a detailed budget that outlines expected revenues and expenses. Diversify Income Streams: Explore new revenue streams to reduce dependency on a single source.

Technical Review 146

Technical Review Agile Audience Employee 146

ReadWriteStart

JULY 20, 2023

The “days sales outstanding” metric, measuring the average days to collect payments, reduced from 60-90 days to an impressive 12 days. These improvements contribute to enhanced financial outcomes and a remarkable 93% patient satisfaction score, essential for patient retention. million in funding. million in funding.

ChatGPT 118

ChatGPT Artificial Inteligence Retention Technical Review 118

The Startup Magazine

JANUARY 17, 2021

SALES GROWTH. To determine success, companies usually calculate sales growth. While measuring the sales revenue, it might take time to figure out those marketing parts that yield sales. The more your company generates leads, the more sales opportunities and increased sales growth. SALES KPIs.

.Net 117

.Net Metrics Retention Revenue 117

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Retargeting and remarketing. Partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Steve Blank

APRIL 4, 2011

Politely it was described as “poor customer retention” but in reality it was because the product was really hard to use. Sales process: buyer/ user/ influencer etc.? Each side of a market has it’s own Value Proposition, Customer Segment and Revenue Model.) We offered some examples of what a sales funnel looked like.

Customer 241

Customer Business Model Nebraska Cloud 241

ConversionXL

SEPTEMBER 1, 2020

But an increase in traffic doesn’t necessarily mean an increase in sales, profits, or customer loyalty. . Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. Customer retention rate; New customer stickiness.

Customer 132

Customer SMS Retention Acquisition 132

ReadWriteStart

JANUARY 25, 2020

This new shift impacted as much as a 4% improvement in total sales of brands that had made the shift. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. This is where customer retention comes into play. million annual customers. The Ecommerce Traps and Potholes.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Market penetration. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. This post gives you a data-backed approach to win more repeat sales. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The most telling cohort, perhaps, is which promotion locked in the sale. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. mobile is ~50% of revenue, shorter form works better. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

YoungUpstarts

AUGUST 13, 2019

New customers are expensive to acquire, and typically produce less revenue than would current, satisfied customers. Yet, when faced with declining revenues, most companies focus on finding new customers. Indeed I advised against loyalty and customer retention programs, but encourage existing customers to buy more.

Technical Review 145

Technical Review Technology Customer Qatar 145

Duct Tape Marketing

SEPTEMBER 14, 2024

He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. Creating a positive employee experience is essential for retention. We had 600 employees and doing about 150 million in revenue when I finally sold all the businesses a couple of years ago. It was quite a fun ride.

Wisconsin 91

Wisconsin Cofounder Leadership Employee 91

Growthink Blog

DECEMBER 27, 2017

Detail your customer retention plan. Detail all revenue streams. Be sure to include all revenue streams. Depending on the type of business, these may include sales of products/services, referral revenues, advertising sales, licensing/royalty fees, and/or data sales.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

AUGUST 14, 2013

Coupled with the rise of SOLOMO – Social, Local and Mobile - companies should tap on these socio-psychological attributes to generate revenue through social commerce. To do so, the authors propose “20 secrets for turning social media into social sales”, namely: 1. Find a way to tap onto this; 16.

Technical Review 145

Technical Review Social Media Curation Mobile 145

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Some goals may be measured by more than one metric. Take Booking.com.

eCommerce 129

eCommerce Marketing Social Media Retention 129

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. The “boring” but established, large market is where revenue is easy and competition is old, slow, and has something to lose.

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

NOVEMBER 28, 2013

Research by Bain & Co for Harvard Business Review, which looked at the costs and revenues associated with servicing customers, found that increasing customer retention by 5% could increase profits by between 25% and 95%. Seeking customer feedback need not be solely a post-sale exercise. Seek feedback.

Customer 174

Customer Technical Review Retention Social Network 174