7 Key Factors Obscure Your Customer Acquisition Costs
Startup Professionals Musings
AUGUST 24, 2022
In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.
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