Startup Professionals Musings

JANUARY 16, 2013

Customer retention. More customers are lost to apathy after the sale than poor service or quality. A numbing 68% of all business lost in America is lost due to lack of follow-up after the sale. If you collect business cards at a trade show, make sure all have follow-up within 72 hours, and at least three more times after that.

Entrepreneur 275

Entrepreneur Technical Review Software Review Retention 275

Both Sides of the Table

AUGUST 30, 2014

On sales I often talk about “ Why Buy Anything, Why Buy Now, Why Buy Me ” as a tool to think about a sales process. On teams I have a framework for tech teams “ CTO vs. VP Eng ” or on sales I have “ Journeymen, Mavericks & Superstars ” 5. Improving startup productivity ?

Framework 407

Framework Startup Retention Sales 407

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

View from Seed

NOVEMBER 18, 2020

Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero. But ops & customer support is another 17-20% of revenue and arguably you couldn’t run the business if you took that away.

North America 401

North America IPO Prospectus Europe 401

TechEmpower

DECEMBER 11, 2023

Client Retention: Do they have repeat or long-term clients? Support and Maintenance: After the launch of your application, what support does the company provide? Do they assist with the transition to in-house or other developers? How do they handle hosting and support? References: The company should willingly provide references.

Software Developers 297

Software Developers Software Development Software Review Software 297

Startup Professionals Musings

DECEMBER 17, 2013

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 252

Metrics Technical Review Retention Acquisition 252

YoungUpstarts

MARCH 19, 2020

Rather than sending out blanket marketing and sales collateral and seeing what sticks, use data and automation to deliver content in a timely, targeted and tailored fashion. It’s shown that sales teams who integrate automation have seen a 40-60 percent cost reduction and a time savings of 60-70 percent.

Artificial Inteligence 264

Artificial Inteligence Acquisition CTO Chad 264

Both Sides of the Table

MAY 9, 2018

In our last meeting you asked me about our cohorts and why retention went down. I always tell people that fund raising is a sales process. On the phone the shoooshing admin will win the battle and whisk you on time to your next meeting. Your job is to break the convention. It’s hard to completely grok reading it.

Software Review 381

Software Review Churn Rate Due Diligence New York 381

Both Sides of the Table

APRIL 4, 2011

Retention / Churn. 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). It’s obvious stuff you’ll want to measure: revenue / sales person, leads, win/loss ratios, etc.

Metrics 346

Metrics Startup Acquisition SEM 346

The Startup Magazine

JULY 11, 2024

We recommend opting for an electronic point-of-sale (EPOS) system, a technology that has grown in immense popularity over recent years as more features and functionalities have been added to make it an end-to-end restaurant management system. This can help your restaurant or takeaway increase sales.

Software Review 158

Software Review Analytics Technical Review Software 158

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

The Startup Magazine

MARCH 9, 2025

Providing SEO services through a trusted white label partner builds client trust and retention. Outsourcing SEO can also channel opportunity costs into other areas of business, such as sales and customer service. This not only enhances your brand value but also positions you as a full-service provider in the digital space.

SEO 86

SEO Search Engineer Retention 86

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

OCTOBER 31, 2017

Keep reading to learn more about Customer Success and why it is so beneficial to many organizations today: Customer Success focuses on more than just retention. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

Customer 171

Customer Retention Software Review Metrics 171

The Startup Magazine

SEPTEMBER 2, 2021

These courses can vary significantly, ranging from compliance training, certification management, and even sales enablement. As a learner, using learning management systems can help increase your knowledge retention, help you gain new skills that may be useful for future jobs, and even help you improve your performance at your current job.

Management 173

Management Software Review Metrics Retention 173

Duct Tape Marketing

AUGUST 30, 2024

So if growth is a business objective, if dominance in a market is a business objective if retention of clients is a business objective, then the marketing strategy is built around that and only that to begin with. Sales Processes: Create processes that are as streamlined as they are effective.

Marketing 91

Marketing Retention Algorithm Advertising 91

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. Relationship funnel vs. sales funnel — What’s the difference? It’s easy to confuse relationship funnels with traditional sales or marketing funnels, however, they differ significantly.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

JUNE 15, 2021

It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. Storytelling mistakes to avoid.

Audience 153

Audience Retention Campaign Video 153

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Retargeting and remarketing. Partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Use this information to optimize for retention with: Transactional messaging. LinkedIn, for example, uses endorsements to encourage retention loops.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

JUNE 29, 2020

So, it wouldn’t be wrong to say that email marketing is the most cost-effective strategy to increase your audience base while enhancing your sales. Helps in refining your marketing and sales campaign. From helping you nurture and engage your leads to improving customer retention, it can do it all.

Email 167

Email Campaign Revenue HTML 167

Startup Professionals Musings

JULY 25, 2018

It’s easy to see how cultures go astray, for example, when you pay only for sales volume, but expect a high focus on customer satisfaction. Healthy cultures have high morale, as well as low turnover, high rates of retention, and attract top talent. Provide an inviting and appropriate work environment. Place shapes culture.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

Steve Blank

APRIL 1, 2020

Sales pipeline/forecast. I listened in on a board call with an enterprise software company this week, and when the CEO said, “Our VP of sales assured me our pipeline won’t be affected.” How can you shift focus to customer retention versus acquisition? Internal Assessment. Operating Numbers.

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

DECEMBER 2, 2014

Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes. Opportunities to profit from offering defined contribution solutions include: Increased individual health insurance policy sales.

Software Review 224

Software Review Employee Retention Government 224

YoungUpstarts

JANUARY 7, 2018

This means finance, operations, sales, and marketing departments as well as leadership can all access the same data. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty. This also creates a place for hosting all of your data.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

SEPTEMBER 1, 2020

But an increase in traffic doesn’t necessarily mean an increase in sales, profits, or customer loyalty. . When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate.

Customer 132

Customer SMS Retention Acquisition 132

ReadWriteStart

JULY 20, 2023

The “days sales outstanding” metric, measuring the average days to collect payments, reduced from 60-90 days to an impressive 12 days. These improvements contribute to enhanced financial outcomes and a remarkable 93% patient satisfaction score, essential for patient retention. million in funding.

ChatGPT 118

ChatGPT Artificial Inteligence Retention Technical Review 118

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. Even if the first sale is at no margin—as often happens in competitive niches—the next ones offset the loss. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

SEPTEMBER 13, 2019

Consistently support your brand during a down cycle to gain higher sales, and make sure to give back or share when your business is booming. CRM can help you build a good relationship with your customers by creating customer retention and loyalty. However, it is difficult to support a brand in its downtime than its boom. Conclusion.

Technical Review 149

Technical Review Software Review Bankruptcy Equity 149

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 13, 2015

So, a technical founder decides she needs another developer, or a sales-oriented founder decides she needs another sales person. You hire a super-effective VP of Sales , would that 10x sales in the next 12 months? (If Founders typically revert to whatever they’re already expert in, and decide they need more of that.

Part-Time VPE 120

Part-Time VPE Hiring Retention Revenue 120

The Startup Magazine

JANUARY 24, 2024

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies.

Customer 148

Customer Social Media Retention Software Review 148

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Take Booking.com.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Hearpreneur

DECEMBER 28, 2022

20- Client retention. In the next year, I will be pivoting my business to focus more on client retention. I believe it is crucial to analyze one's sales and financial projections and use them to determine whether you could require company finance in the future given the likelihood of a recession in the near future.

Social Media 127

Social Media Entrepreneur Retention Finance 127

The Startup Magazine

JANUARY 17, 2021

SALES GROWTH. To determine success, companies usually calculate sales growth. While measuring the sales revenue, it might take time to figure out those marketing parts that yield sales. The more your company generates leads, the more sales opportunities and increased sales growth. SALES KPIs.

.Net 121

.Net Metrics Retention Revenue 121

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? The sales platform is intensely devoted to nurturing its monthly active users (MAU). The average marketing and sales cost to win a new client. Defaulting to revenue.

Metrics 120

Metrics Acquisition Revenue .Net 120