Up and Running

OCTOBER 7, 2019

Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Open opportunities by stage: monitor the number of leads you have at each stage of the sales cycle and how you can best allocate resources to pursue them. Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. customer retention ). Strong customer relationships fuel loyalty, which results in more sales and recommendations. What is the average customer acquisition cost? Average CAC varies greatly across industries.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

FEBRUARY 1, 2018

More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. And, yes, that includes retention. This strategy is particularly effective with SaaS because there’s room for ascension.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Then we could focus on standardizing a product that could have an automated sales cycle online. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

VC Cafe

NOVEMBER 5, 2024

Achieving product-market fit is a critical milestone for startups, signalling that the product has traction and resonates well with its target audience.

Product 158

Product Marketing Sales Cycle Churn Rate 158

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

VC Cafe

JUNE 6, 2024

Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc).

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

SEPTEMBER 20, 2018

A big downside of the high-touch sales model is that the CAC is out of control, and the sales cycles are extremely long. As you can see in the graph below, high-touch sales is a leading indicator of CAC. A high-touch sales process can balloon customer acquisition costs. Perfect for hyper-niche solutions.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

SEPTEMBER 30, 2020

In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. Shortening your sales cycle from, let’s say, six weeks to three weeks will reduce your CAC (customer acquisition cost) significantly. Use value-based pricing.

Customer 121

Customer Sales Cycle Email Missouri 121

Hippoland

AUGUST 8, 2018

You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I

Founder 48

Founder Sales Cycle Affiliate Retention 48

Women Entrepreneurs Can

SEPTEMBER 15, 2022

The SaaS sales cycle tends to be longer than for a lot of other products and services. A bulletproof onboarding process that helps customers successfully migrate data and activate and configure their account is vital for customer retention. . Onboarding can be a big friction point in the SaaS sales cycle.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

VC Cafe

MARCH 15, 2016

For example, if the customer is still very early in the sales cycle, you can be most helpful by providing information and not being too pushy. The length of a sales cycle varies between products and some times can be excruciatingly long. Jason Lemkin’s best advice on dealing with long sales cycles is to “ Chill.

Sales 60

Sales Marketing Sales Cycle B2C 60

Women Entrepreneurs Can

OCTOBER 6, 2023

Having this kind of system in your B2B sales can help you deliver on the promises you make to prospects, and it can also help you increase revenue operations by shortening the sales cycle, reducing rogue discounting, and delivering consistent cross-sell and upsell opportunities.

Software 52

Software Sales Sales Cycle Revenue 52

Duct Tape Marketing

JANUARY 26, 2016

Shorten sales cycle. Increase retention. If a key objective is to increase retention by 12% for example, you’ll need to know what retention is today of course, but you’ll also need to understand what activity, person or data point you’ll need to keep track of the variable. Increase top line revenue by X.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Gaetano DiNardi. Then, there’s demand capturing.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 8, 2019

Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Downloadable content still has a place in an ecommerce content marketing strategy, especially if you’re selling a high-ticket item that may lengthen the sales cycle.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By empowering employees of all levels to be a part of the company and share related content, you’re cultivating a strong company culture and helping increase employee retention along the way. Conclusion.

Social Media 117

Social Media Media Employee Programming 117

Duct Tape Marketing

DECEMBER 12, 2018

I think, whether it’s startups or freelancers, I think we tend to focus more on acquisition than retention, and its cheaper to retain customers if you’re a freelancer if you’ve already worked with somebody; the sales cycle can be shortened. Paul Jarvis: Yeah I think that can be good.

Sales Cycle 76

Sales Cycle Email Web Canada 76

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. Like any model it has its pros and cons. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine). The familiar name of an agency CEO is a proxy for trust.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine). The familiar name of an agency CEO is a proxy for trust.

SEO 49

SEO Hiring PPC Leadership 49