How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Total marketing spend in Q1 + total sales spend in Q1 / Number of new customers in Q1 = CAC in Q1. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution.
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