Startup Professionals Musings

AUGUST 24, 2022

If you think it’s hard to get the technical systems to talk to each other, I have found that it’s even harder to bridge the gulf between the various professionals who interpret them. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. What do executives typically review before a buying decision?

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Hearpreneur

JANUARY 30, 2022

Much of our lives and many of our enterprises have been able to continue in ways that would not have been conceivable 15 years ago due to technological advancements. Digital transformation efforts will be energized by our rapid embrace of technology. Digital technology is the other way businesses will pivot this year.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. So what’s the difference between sales and account-based marketing? Dave says it best (who ran ABM at Marketo & Bizible).

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. customer retention ). Strong customer relationships fuel loyalty, which results in more sales and recommendations. Secure it, and you’ll earn more followers, sales, and positive reviews.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Up and Running

OCTOBER 7, 2019

Due to the nature of the subscription model, SaaS companies need to focus on certain metrics to ensure profitability. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Customer churn rate: shows the percentage of customers lost in a given period (e.g.,

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98