Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue?

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. According to Startup Talky , here are some average CACs by industry. Total marketing spend in Q1 + total sales spend in Q1 / Number of new customers in Q1 = CAC in Q1. customer retention ).

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

DECEMBER 12, 2018

Paul Jarvis: Yeah, I think that in all I’ve done all sorts of types of business and I’ve worked with all sorts of customers, from Fortune 100 startups to entrepreneurs. So then, the sales cycle just becomes, “Hey I made this thing, maybe you wanna check it out.”

Sales Cycle 64

Sales Cycle Email Web Canada 64

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. I would have been better suited choosing a business lawyer and accountant with startup experience and asking for more hand holding.

SEO 110

SEO Hiring PPC Leadership 110

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. It can also show the effectiveness of your inside sales team.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. I would have been better suited choosing a business lawyer and accountant with startup experience and asking for more hand holding.

SEO 49

SEO Hiring PPC Leadership 49