Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

The Next Web

FEBRUARY 13, 2014

It has increased retention by 32 percent. Not only does Mixpanel give us incredibly valuable insights into trends, usage, funnels and retention of our users as a whole, but also it lets us dig deep into specific users to serve them better. . Ben Kirshner , Elite SEM Inc. so we can reach out to them directly. RJ Metrics.

Management 123

Management Customer Product Retention 123

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), For example, in a year, do you think you can increase your retention by 30%? Can you increase your average order size by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Silicon Valley 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Silicon Valley 20

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

JANUARY 21, 2021

It depends on my objective — sometimes I study to obtain a certification to reinforce my ‘skills signals’ (narrow study) — which usually means running through e-learning modules and quizzes in a tight time frame to increase the chances of information retention to pass the final certification module.

Marketing 163

Marketing SEO Video Analytics 163

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Venture Chronicles

APRIL 20, 2014

When I took over the team in the 4th quarter of last year I made a couple of quick changes, most significantly breaking up the demand gen team into distinctive task teams focused on net new customers, base expansion, and retention outcomes.

B2B 45

B2B Marketing SEM Bandwidth 45

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. If your economic case is built on increasing LTV over time or on retaining recurring revenue streams please remember to layer on “re-marketing or retention” costs into your equation. What is the LTV?

Metrics 150

Metrics Cost Acquisition Startup 150

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. What about appealing to a certain lifestyle category?

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Five Rules for High Impact Web Analytics Dashboards. Web Analytics: A Puzzle or A Mystery?

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

JULY 19, 2016

Dealing with a lot of segments and messages didn’t let us coordinate retargeting campaigns in social or SEM. Originally, we also thought we could do social and paid marketing (especially retargeting) at the same time. Bonus Tips for Your List Cleanup.

Email 48

Email Campaign Metrics SEM 48