Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Were they vertically integrated ? I use tools to invoke my creative self. One example is driving, which has an actual physiological reason it makes you creative. If so, why? How did they come to do so?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

OCTOBER 4, 2022

It’s critical to nurture the brand-buyer relationship to increase customer retention. Brands that focus on retention and nurturing customer relationships win in the long term. Every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 14, 2021

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Or are you concerned more with customer retention and cross-sell opportunities? Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

SVPG

APRIL 28, 2012

Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. Sales support, salestools (this includes demos and the product knowledge required to build a compelling one).

Product 108

Product Technical Review Marketing Affiliate 108

YoungUpstarts

OCTOBER 5, 2018

Common wisdom around millennial retention almost always leans towards keeping them busy with direction. Busy learning, improving, moving vertically — not laterally. Challenge, for challenge’s sake, does not equal purpose.

Retention 185

Retention Leadership Vertical Lean 185

ConversionXL

MARCH 19, 2013

Should the main menu be horizontal or vertical? While there’s a strong case against the left vertical menus , two studies (2003 and 2004) actually claim it’s better. I say you should opt for horizontal menu whenever possible, but go for the left vertical menu if you’ve got a ton of menu items (Amazon!).

Architecture 128

Architecture Metadata Vertical Global 128

Austin Startup

SEPTEMBER 2, 2021

On the flip side, if sales productivity begins to fall or customer retention dips, they feel the impact before it hits the company’s financial statements. With so many changes, be careful predicting that customer retention will be flat. Have you looked at customer retention by cohort? By lead type and vertical?

Revenue 72

Revenue Retention Forecast Sales 72

Hearpreneur

AUGUST 10, 2022

It drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way.

Entrepreneur 127

Entrepreneur Technical Review Non-Compete Software Review 127

Up and Running

OCTOBER 7, 2019

Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. While conversion and customer retention KPIs are crucial to your business success, employee engagement can’t be taken lightly. Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

APRIL 23, 2019

Should the main menu be horizontal or vertical? While there’s a strong case against left-vertical menus , two studies (2003 and 2004) claim it’s better. I say you should opt for a horizontal menu whenever possible, but go for the left vertical menu if you’ve got a ton of menu items (e.g.

Architecture 114

Architecture Metadata Vertical Design 114

ConversionXL

JANUARY 28, 2021

Whether you’re looking to improve conversions or retention CDP’s can provide a holistic view of both your opportunities and areas for improvement. They say that necessity is the mother of all invention, and since the onset of the COVID-19 pandemic, no other vertical has been so severely impacted quite like travel and hospitality.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Startup Lessons Learned

AUGUST 24, 2009

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. I ask because as you mentioned there is a gap between people embracing lean principles and those who won't.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. The rule of thumb I follow is: Small TAM & High ACV > $30,000 : In this range ABM likely works because there’s a narrow set of accounts you can go after.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

AUGUST 19, 2016

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. This, too, results in skewed data. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

YoungUpstarts

OCTOBER 13, 2020

Retention of Staff. Compounded with recent events – start-ups top priority should be staff retention, not sales. Retention of Clients. We identified three fundamental areas where founders need to direct their attention over the coming 12 months, in order to set the stage for KPIs to create positive outcomes.

Management 194

Management Founder Asia Cofounder 194

View from Seed

OCTOBER 9, 2019

So, we could segment based on the industry or vertical or the company, right? From a buyer perspective, often things like company size, industry vertical, compliance needs, etc. At Slack we think about customer types differently. And I think that makes sense in certain ways. But there’s a lot of drop off to get there.

Product 52

Product Vertical Non-Compete Analytics 52

Duct Tape Marketing

NOVEMBER 17, 2022

From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. Retention is really important. Or can you gimme some insight into how you're applying? But I, you're right.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance. provided a near 19% response rate.

Retention 82

Retention Developer Customer Programming 82

YoungUpstarts

FEBRUARY 13, 2020

When I founded the Spartan enterprise, I brought together experts in construction, marketing, sales, procurement, and a host of other verticals. In addition to efficiency improvements, I’ve seen a drastic rise in Spartan’s recruitment and retention numbers. Therein lies the reason I’m such a firm believer in an active workspace.

Vertical 179

Vertical Boston Retention Design 179

Duct Tape Marketing

APRIL 7, 2022

So if you can imagine you have a vertical access on that access, you have high value at the top. And I have a, a podcast that people can go listen to how to price your agency services, where I kind of go into more detail, but I have this pricing quadrant that I think of. You low value at the bottom.

Cofounder 94

Cofounder Hosting Networking Software Review 94

YoungUpstarts

FEBRUARY 11, 2019

From awareness to post-purchase, analyzing the ups and downs of your strategy will show when to apply the gas (or brakes) with a customer and focus on retention. Grow through retention: As a small business, you want to move seamlessly from conversion to retention. Understanding when and how to act on a lead is critical.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

The Next Web

NOVEMBER 26, 2013

The amount of competitors present in any vertical today can be overwhelming, which is why it is as important as ever to stand out and differentiate your company from others. Customer retention is critical to the long-term growth of your business. Stand out amongst competitors. Develop deeper customer relationships.

Vertical 151

Vertical Social Media Programming Matching 151

Brandanew

JULY 10, 2015

For instance, people spend over 11 minutes on social and search while they only spend 33 seconds on a finance vertical. b) User Retention: One of the big reasons why we engage in any branding or Content Marketing efforts is to increase or build consumer loyalty. It is important to build user retention.

Retention 100

Retention Metrics Social Media Analytics 100

Austin Startup

MARCH 7, 2018

janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Since Marc’s prognostication, what has become increasingly clear is that the next 20 years of venture investing and entrepreneurship will also become a different animal than the last 20 years.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Your goal is retention. You can increase a company’s profitability from 25% to 95% by increasing your customer retention rate. First-Time Buyers. They’re new to your brand.

San Jose 133

San Jose Customer Database Campaign 133

Mucker Lab

OCTOBER 24, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. For Marketplaces to effectively penetrate small and mid-market businesses like a florist (not hobbyists or proprietors.

Vertical 74

Vertical Retention Green Acquisition 74

Austin Startup

FEBRUARY 20, 2020

We’re also seeing a lot of innovation in supply chain, mobility, customer retention, where blockchain is helping to solve issues we used to think were unsolvable. This track brings together founders and funders and showcases exciting new companies, products, services, and business models across different verticals and industries.

San Francisco 97

San Francisco Cofounder Colorado Security 97

www.kalzumeus.com

AUGUST 13, 2012

One of the largely-unsung secrets to Facebook having such an insanely high user retention rate is that they use activity from your friends to give you highly personalized emails designed to bring you back to the site and post stuff. (A Joseph, I would be curious to know what service Patrick is using too.

Email 54

Email Software Review Software Campaign 54

Mucker Lab

OCTOBER 23, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. For Marketplaces to effectively penetrate small and mid-market businesses like a florist (not hobbyists or proprietors.

Vertical 60

Vertical Retention Green Acquisition 60

andrewchenblog.com

JANUARY 28, 2010

Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. How sensitive are retention numbers on lifetime value? And even more when you reach “killer app&# status and attain retention rates around 90%. This is a big lever.

CPA 51

CPA Retention Viral Acquisition 51

A Crowded Space

APRIL 11, 2016

This can apply across verticals or to different sellers within a vertical. If your marketplace delivers very high reliability, it drastically increases user retention and limits churn. Consider Thumbtack vs Homejoy (Thumbtack is better). Or consider OfferUp vs Chairish (OfferUp is better).

Disintermediation 60

Disintermediation Matching Vertical Reputation 60

Hippoland

OCTOBER 16, 2016

Companies in this category include companies like Twitter, Facebook, Instagram, Pinterest, Snapchat, etc… These are all companies that need a TON of users, great retention and engagement and continued-fast-growth of user adoption in order to later make money off ad revenue. But, you need to be growing FAST.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). You will use your fridge for a decade or more so the retention here is high. 3) Does your business have naturally short retention? Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). You will use your fridge for a decade or more so the retention here is high. 3) Does your business have naturally short retention? Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means.

Mobile 48

Mobile Conversion Retention Campaign 48

Rob Go

FEBRUARY 22, 2017

Companies that send boxes of stuff have retention curves that show customers getting less and less valuable over time. But a few others seem to be emerging, with conveyor belts that are specifically tuned to their particular vertical. Box companies struggle to keep customers engaged and buying from the company over time.

Portfolio 36

Portfolio Vertical Retention Valuation 36