Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. That's the thing.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Startup Professionals Musings

MAY 30, 2015

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

Widget 120

Widget Curation Audio Aggregator 120

YoungUpstarts

FEBRUARY 28, 2017

As long as the product is yours, you manage the relationship and retention. Mike Carroll is a contributor to OutreachMama and Youth Noise NJ who helps businesses find their audience online through research, content copy, and white papers. The business does not need people; it needs specialists, skills, and smarts.

Delaware 100

Delaware Retention Differentiation Sales 100

Austin Startup

FEBRUARY 1, 2018

Further, I was able to show the actual monetary impact of what this impact is worth to the company (thinking along the lines of customer spend, customer acquisition and retention costs, etc.). Be careful, though! Being a data nerd is a very useful trait of product managers, but it isn’t enough to be successful.

Management 85

Management Product Technical Review Software Review 85

www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One of the largely-unsung secrets to Facebook having such an insanely high user retention rate is that they use activity from your friends to give you highly personalized emails designed to bring you back to the site and post stuff. (A

Email 54

Email Software Review Software Campaign 54

www.rocketwatcher.com

NOVEMBER 8, 2010

Now the question: There are many ways to allocate the cost of acquisition of a customer across multiple channels – no one prospect or lead really just watches one webinar, but rather sees a website, reads a white paper, visits your community, etc… I have a couple methods, but what have you seen that works for you to figure out how to split (..)

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

OCTOBER 17, 2018

And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. Customer experience, again, is not something we should take for granted, because many companies are not doing it well, and the ones that do, do it well really profit by it.

Marketing 72

Marketing Social Media Analytics Software 72

View from Seed

APRIL 8, 2020

Have them focus on retention and growth in your existing accounts that have seen success. Not a dull white paper, but something that shows why your products are awesome and actually helpful in a way that is relevant to your brand. Take some of that outbound effort, and task salespeople to account manager efforts.

B2B 156

B2B Angel Investor Vertical Early Stage 156

Reid Hoffman

MARCH 2, 2021

I have discussions, I have reviews with my teams, quarterly, on diversity and inclusion, just like I do on customer acquisition, just like I do on retention. and I wrote a white paper in Europe as well. We measure, we have programs against diversity inclusion. So we’re leading in on that.

Iran 41

Iran Technical Review Non-Compete Lean 41

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought). Go to the add to cart page. Go to the RSS / Email sign up page and sign up. Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog).

Web 140

Web Analytics eCommerce Campaign 140