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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Here are the three lessons we learned along the way. Image source ).

Demand 101
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. This is a hard slog.

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5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

Revenue Growth. Enterprise startups must have processes in place to monitor revenue growth. According to a Pacific Crest survey , the average year-over-year revenue for enterprise startups is 89 percent. If you’re doubling revenue every year, you’re in great shape. Payback Period.

Metrics 219
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Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle. Even the one you turn away could become a fan.