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5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

For most startups, one of the most exciting and frustrating phases is deciding how to price their offering for their first paying customer. Pricing is especially tricky for enterprise startups because there’s very little data available, and new entrepreneurs often price their product or service way below its value. Revenue Growth.

Metrics 219
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. But since we were still a young startup, we deferred customer expansion tracking. .

Demand 101
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Most of the startups we’ve backed at Homebrew don’t rush to announce their funding. Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. YC companies use Hacker News to post jobs and have strong community groups, as does 500 Startups.

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

During today's roundtable, we had four Microsoft BizSpark Startup India Challenge grant finalists present. 10Screens is currently also a finalist in the Microsoft BizSpark India Startup Challenge. In fact, they generated $100k in revenues over the last year, since they first pitched at one of our roundtables.

India 123
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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO).

B2B 148