Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? Popular Media: the key to viral marketing.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 9, 2009

This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. What I'd really like to see is what has happened to average sales prices for these vendors. Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Cloud Europe 48

mashable.com

SEPTEMBER 22, 2008

endeve – Issue invoices, manage clients and check revenues all in one place. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Free CRM – This is a Web-based customer relationship management software that allows for sales force automation.

Software Review 78

Software Review Social Media Social Network Software 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Bookings is the pre-cursor to Revenue. Obvious, isn’t it?

Metrics 55

Metrics Design Entrepreneur Startup 55

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48

Hippoland

FEBRUARY 12, 2018

At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).

Seed Stage 48

Seed Stage Business Model B2B Email 48

Startup Professionals Musings

JUNE 19, 2016

Nice to have does not motivate a revenue stream. Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. This means more time and money for viral marketing, product iterations, and promotions.

Sales Cycle 120

Sales Cycle Social Media Viral Technology 120

ReadWriteStart

NOVEMBER 16, 2010

Being enterprise scale means that your representatives have regular dialogue at CXO or at least VP level with Global 2000 accounts are they are bringing in millions of revenue from those accounts every year. You have to do this; addressing real customer needs releases revenue dollars that you need to survive.

Software 127

Software Startup Architecture Bootstrapping 127

YoungUpstarts

SEPTEMBER 13, 2018

Sometimes it can require months — or even longer — of relationship-building to acquire major clients with large-scale revenue possibilities. Content doesn’t have to “go viral” to benefit your business. Let’s talk social media for example. Often, there are multiple levels of vetting and approval before contractual decisions are made.

Social Media 113

Social Media Sales Cycle Media Audience 113

BeyondVC

AUGUST 26, 2008

Here is an excerpt from a prior post : Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing to get a customer and generate revenue. The easier it is to scale the faster and more efficiently you can grow."

Cost 78

Cost Sales Sales Cycle Demand 78

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Sales cycles matter though. This is obvious. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Sales cycles matter though. This is obvious. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

BeyondVC

AUGUST 26, 2008

Here is an excerpt from a prior post : Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing to get a customer and generate revenue. The easier it is to scale the faster and more efficiently you can grow."

Cost 60

Cost Sales Sales Cycle Demand 60

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. Emotional Design Influences Sales. image sources. Overall, the campaign would involve a lot of text.

Sales 126

Sales B2B Campaign Video 126

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167