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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the ‘dark web’ to proven strategies in repurposing content. 07:03] How will the need for Google to adapt affect its cash flow? [09:10]

SEO 71
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

Search 385
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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

One of the problems they run into is building a web site. and Balsamiq and throwing together a web site. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” Craft company hypotheses.

Lean 334
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW). As George appropriately describes in his video, the Internet and the Web are two different, but related things.

Web 355
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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Yet I am amazed to see from recent data that nearly 28 percent of small businesses today still have no web presence at all. I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. The website can be a source of revenue.

Web 349
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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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Customer Development for Web Startups

Steve Blank

Ash Maurya , the CEO of WiredReach, has extended my work by building a model of Customer Development for Web Startups. Go read both of his posts on Discovery and Validation for web startups. Your startup is an organization built to search for a repeatable and scalable business model. I think his process models are pretty good.