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This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. II: Who are the major Revenue-Based Investing VCs? III: Why are Revenue-Based VCs investing in so many women and underrepresented founders? IV: Should your new VC fund use Revenue-Based Investing?
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One of the most significant benefits of a business partnership is its ability to boost revenue. Forbes mentions that Microsoft generates 95% of its commercial revenue from its partner ecosystem, adding about 7,500 new partners monthly. Similarly, Zoom has seen channel partners contribute to 40% of its business in Japan.
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