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Hypothesis-Driven Growth: How to Turn Data into Revenue

Duct Tape Marketing

Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework.

Revenue 94
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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions.

Customer 432
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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Use social media for early marketing. Social media is not rocket science.

Burn Rate 310
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

For example, Mark McClain, cofounder and CEO of SailPoint Technologies , created an employee growth culture resulting in growth of forty percent a year, with more than $100 million in revenues. The company has since gone public, and is still a market leader. Plan a long-term strategy, and avoid crisis moves.

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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Short-term earnings per share may be low, even as revenues and cash burned are high.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Often the Boomer is more willing to work for equity, and easily convinced to step aside when revenues reach that next threshold. Member of the Advisory Board.