Why “saving money” and “ROI” are probably the wrong way to sell your product
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. The trouble is that software isn’t tangible.
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