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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. The trouble is that software isn’t tangible.

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Beware of Ballers on a Budget

Both Sides of the Table

Work on budgets, submit RFPs, answer customers support calls, work the bug-tracking software, and trying to meet the next sprint release schedule. The people who really are working hard at their startups with no money to pay real salaries and sharing a cramped office. Sell stuff. Your 8-year-old Toyota is just fine.

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Never say “no,” but rarely say “yes.”

A Smart Bear: Startups and Marketing for Geeks

As a maven of the Macintosh API and still willing to admit it, I landed lots of small contracting jobs fixing up code that other developers wouldn’t touch. These are folks with big requirements — tens of millions of monthly page-views, traffic spikes, custom code, perfect up-time, and 24/7 support.

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How To Use Staff Scheduling Software To Increase Your Productivity

YoungUpstarts

Smart scheduling software for employees is a terrific example of modern tech that refines and upgrades a traditional workplace process – in this case, staff rostering. It doesn’t have to be this way: much of the hassle of organizing staff rotas can be eliminated by deploying dedicated software such as Deputy. Skill-Based Scheduling.

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The Case for Optimism and Risk at Startups

Both Sides of the Table

There are those amongst us the are willing to abandon the comforts of a job with a salary and perhaps the prestige of being able to tell family members, loved ones and friends that “I work for Google, Goldman Sachs, Apple, FedEx, Verizon or Coca Cola” and instead put out selves out there to potentially look stupid one day.

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6 Myths On Starting A New Business That Can Kill You

Startup Professionals Musings

For example, if you start a new business with a software product you developed, you really need to know the basics of marketing and finance, but you will probably never be the expert in marketing and finance you require. You have to pay big salaries to get top-notch help. Partner with experts who share the risk.

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Effective Management Techniques to Reduce Employee Turnover

The Startup Magazine

When employees leave (due to any reason), companies spend time and resources recruiting and training new candidates. Conduct Regular Performance Review As stated above, employees feel more engaged and motivated when they receive regular feedback and guidance. The whole recruitment process is not only expensive but also time-consuming.

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