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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Sales & post-sales support: One of the most important roles the CEO can play is to help you in the sales cycle and even in post sales. Not always, of course.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

This, combined with regulation from the courts, a 2-year sales cycle, and the realization that e-discovery groups are not early adopters, made this an unattractive market. What we learned was that, we would just be an incremental feature to the incumbents and would need to integrate our solution with theirs.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle.

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

As the best sales leaders will tell you, “you have to align a company’s sales cycle with a prospects buying cycle.&#. This is where management has to step in and help with “aiming.&# Ultimately as you grow this task can be shared between a VP of Sales, VP Marketing and the CEO.

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