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From Lean Startup Machine , Lean LA and SanDiego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?
According to a study conducted by Lucidpress , inconsistent brand messaging can lead to conflicting perceptions that negatively impact sales. It can hurt your credibility, make it harder to stay competitive, and create a loss of revenue due to slower salescycles.
I remember standing on stage in SanDiego about five, six years ago. You know, is there a place for what people might refer to as brand advertising or you know, long salecycle trust building type of advertising as opposed to, you know, how do I get today's dollars? Mike Rhodes (05:00): That's crazy, isn't it?
I was immediately reminded that they were interested in seeing the slides as the main partner who had courted me at DEMO in SanDiego shuffled nervously through the print outs of the slides I had sent him in advance. I had planned a balance of large companies and SMB/divisional sales but have changed my thinking.
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