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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. Sales & Marketing Advice Startup Advice' Not always, of course.

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5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

For most startups, one of the most exciting and frustrating phases is deciding how to price their offering for their first paying customer. Pricing is especially tricky for enterprise startups because there’s very little data available, and new entrepreneurs often price their product or service way below its value. Revenue Growth.

Metrics 219
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

This problem becomes even more evident in the case of startups that have yet to develop their entire business infrastructure. This article will examine one vital activity and see how trained VAs can help your company improve sales. Automation has gone a long way in building and growing startups from scratch.

Sales 185
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. The next customer segment we tried was startup founders.

Lean 322
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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150