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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Some startups are in stealth mode and maybe branding and beautiful design is important. EM: My rule of thumb is to look at the length of the sales cycle. Some startups have really long sales cycles. Some have short, more transactional cycles. Should you do that at all?

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boldstart in 2016, enterprise tech in 2017

BeyondVC

Combining the bottom up, user-driven model with forward thinking IT execs has resulted in shortened enterprise sales cycles across our portfolio and some phenomenal reference customers. and we expect this trend to continue.

Stealth 78
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boldstart in 2016, enterprise tech in 2017

BeyondVC

Before diving into the standard year-end predictions on the enterprise, I thought I would share some data on our firm and our founding teams from 2016: we welcomed 9 new enterprise founding teams to the portfolio including Workrails (started by venture partner Jeff Leventhal), BigID , Hypr , Init.ai , and 5 stealth companies. SaaS 3.0 ?—?many

Stealth 60
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. Word of mouth spreads faster and sales cycles are shorter. Most of the startups we’ve backed at Homebrew don’t rush to announce their funding.