Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Popular Media: the key to viral marketing. ► 2006. (7).

Software Review 48

Software Review Technical Review Cloud Europe 48

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. One of my favorite examples of this is the design of viral loops. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Version One Ventures

MAY 30, 2013

In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter sales cycles. Smaller businesses are far more agile when it comes to purchasing and deploying a new technology than Fortune 500 companies. This will enable you to build a community of loyal, passionate customers.

Sales Cycle 141

Sales Cycle Startup Viral Agile 141

Startup Professionals Musings

JUNE 19, 2016

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need. Limit the features and complexity.

Sales Cycle 120

Sales Cycle Social Media Viral Technology 120

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). For most companies, this is usually sales. In some cases, product & technology. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). For most companies, this is usually sales. In some cases, product & technology. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ReadWriteStart

NOVEMBER 16, 2010

The technology has to be superb to get into the enterprise. Next page: The transition from a founder who does all the sales to a scalable sales team is really, really hard. SaaS reduces your sales cost but also means that VC is needed. SaaS reduces your sales cost but also means that VC is needed.

Software 127

Software Startup Architecture Bootstrapping 127

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. In order to get there, they cant operate like an Internet start-up, letting their technology spread virally as end users hear about it.

Cost 78

Cost Sales Sales Cycle Demand 78

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. I had planned a balance of large companies and SMB/divisional sales but have changed my thinking. Reasons: cost of sales executives, long sales cycles, deep functional requirements. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. In order to get there, they can’t operate like an Internet start-up, letting their technology spread virally as end users hear about it.

Cost 60

Cost Sales Sales Cycle Demand 60