Version One Ventures
FEBRUARY 15, 2017
Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Version One Ventures
SEPTEMBER 17, 2013
Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.
ConversionXL
APRIL 7, 2021
That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based. Borrowing from the example above—with SMB buying cycles, the customer worth is lower & the complexity & requirements aren’t sophisticated. a billboard in front of a HQ location).
ConversionXL
NOVEMBER 5, 2020
I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. “If I found a service or solution to help you with [challenge], would it be something you’d evaluate?” Evaluation, however, implies a journey of discovery. Most B2B buyers know this.
Where to Play
AUGUST 18, 2020
Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Time to revenue is low due to short transactional volume and the short sale cycle. This opportunity has a short sale cycle with quick payments. The sale cycle with Govt.
Duct Tape Marketing
NOVEMBER 17, 2022
And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. And I think that's really the compelling part.
Expert insights. Personalized for you.
131 
Let's personalize your content