Sales Sales Cycle Vertical 
Version One Ventures
FEBRUARY 15, 2017
Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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Version One Ventures
SEPTEMBER 17, 2013
Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved.
ConversionXL
APRIL 7, 2021
Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.
ConversionXL
NOVEMBER 5, 2020
I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. Most B2B buyers know this.
Duct Tape Marketing
NOVEMBER 17, 2022
I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh.
Where to Play
AUGUST 18, 2020
Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Time to revenue is low due to short transactional volume and the short sale cycle.
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