Both Sides of the Table

MAY 23, 2012

Mobile devices deliver “bottom of funnel” sales opportunities that deliver real & immediate economic results. Bottom of the sales funnel. Web businesses can now grow revenue before they can even afford sales people. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Your power users are the mavens to whom non-power users look for advice, so they become your sales force. World domination! Launching Doggie Cards.

Software Review 232

Software Review Technical Review .Net Design 232

Startup Professionals Musings

OCTOBER 9, 2023

A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels. Save your viral campaign and major inventory buildup for later. Talk to industry experts and investors. Plan and execute a pilot or local rollout.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). It’s obvious stuff you’ll want to measure: revenue / sales person, leads, win/loss ratios, etc.

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. From the basics, Metz goes on to describe the 23 Use Cases of Social CRM.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Both Sides of the Table

SEPTEMBER 17, 2013

Content can go viral – the highest quality stuff is shared. So what happens when production is reduced by 99% and distribution bends to infinity? Content goes global (of Maker Studios 4.4 billion video views / months 55% are international). Producers can cost-effectively test formats and build fans as they go.

Video 339

Video Technical Review Distribution Aggregator 339

Both Sides of the Table

MAY 19, 2010

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Gilt Group is currently the largest private sale web site in US. To be fair to Ben Horowitz – I think he thinks this as well. Time will tell. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. I guess this video won’t go viral, then! Good comment community = viral blog.

Viral 354

Viral Video RSS Audio 354

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. This post is about choosing the right sales strategy and channels for your startup from the start. This mix is not a good start when it comes to sales and marketing. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

YoungUpstarts

AUGUST 6, 2012

Boston University’s business incubator has produced numerous success stories, including HemaQuest Pharmaceuticals with two drugs in Stage 2 clinical development to treat blood disorders and viral-related cancers, as well as Modular Genetics, a biotechnology company focused on sustainable gene engineering. Syracuse Student Sandbox.

Incubator 202

Incubator New York City Boston Intellectual Property 202

YoungUpstarts

APRIL 21, 2013

Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic. Creators of new products in environments of extreme uncertainty, startups face enormous risks. In the US, about 50% of small businesses fail in the first five years. As a startup owner, what can you do to improve your chances?

Lean 193

Lean Technical Review North America Startup 193

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. According to the Adjust and Sensor Tower report, in 2021, m-commerce accumulated 54% of all e-commerce sales worldwide, whose market exceeds $3.5 Only in 2021, 72.9%

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

APRIL 17, 2016

Sales Professional. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

APRIL 15, 2015

Sales Professional. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Both Sides of the Table

APRIL 12, 2018

Having recurring revenue allows you to keep the original purchase price down, which in turn increases sales. Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. millions of people watch QVC and I will have unique access to them to tell our story that they might not pay attention to in an online ad?—?so

Security 247

Security Los Angeles Silicon Valley Video 247

ConversionXL

APRIL 4, 2017

There are the tangible benefits of leads, but there are the intangible benefits of developing as an industry thought leader and proving your knowledge, making it easier to build partnerships, find customers, and build out other channels (such as sales). Virality and Referral. Some resources for sales: Close.io Hacking Sales.

Channel 118

Channel Marketing Viral SEO 118

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. Jeremy Liew, a respected VC from LightSpeed, obviously saw the change to ramp up sales. Wildfire was one of the darlings of the fbFund incubator program. I first heard about the company from Dave McClure and have tracked it on the sidelines a bit since then.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Startup Professionals Musings

MAY 27, 2016

Similarly, mentioning viral marketing without specifics won’t assure fundability. Investors expect to hear annual revenues, average margins, customer acquisition costs and sales pipelines. The days are gone when an inventor can get credibility by saying “if we build it, they will come.” Leader pitches the plan, not the product.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Startup Professionals Musings

FEBRUARY 7, 2015

A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels. Save your viral campaign and major inventory buildup for later. Talk to industry experts and investors. Plan and execute a pilot or local rollout.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Version One Ventures

OCTOBER 18, 2012

In the past, the adoption of an enterprise tool was primarily driven by the quality and aggressiveness of a sales force to win over more customers. The pace of adoption was kept in check by the limited size of the vendor sales force, as well as by gatekeepers (CIO/IT department) on the customer side.

IP 163

IP Technical Review B2C Social Network 163

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #5: You should explore all types of growth hacking to get big fast.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

NZ Entrepreneur

SEPTEMBER 28, 2023

Viral short form can help! Viral short form can exponentially increase awareness of your startup brand. You can highlight KLT elements on Reels, but I can’t see that going viral. You’ll get lower quality leads but a lot more of them. So you still get a greater number of good leads.

Viral 111

Viral Startup Bootstrapping Algorithm 111

Startup Professionals Musings

SEPTEMBER 28, 2015

Long-term value propositions to society, or paradigm shifts in technology, generate interest but don’t close sales in the time frame your startup needs to survive and prosper. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Sustainable competitive advantage.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Every element on the page needs to be tuned to help convert visits into sales.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Up and Running

MARCH 6, 2019

Real businesses make profits like 7 percent, 9 percent, occasionally even low double-digit profits (stated as a percentage of sales). Rarely, some new innovative businesses will get to 20 percent profits to sales. Not just disruptive , but also game changing , market-leading , and viral , and pivot. Please, get a clue.

Net Present Value 87

Net Present Value Forecast IRR Oregon 87

View from Seed

AUGUST 30, 2016

SMBs account for 54% of all US sales. Up next, we have to solve three core problems for this type of business to succeed: Solving for viral: If a new business owner signs up for our service today, what can we do to ensure that they tell one other business to sign up too? The number of SMBs in the US has increased 49% since 1982.

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

DECEMBER 4, 2019

For instance, you might give sales reps points and prizes for signing people up or use gamified to-do list apps to make big workloads seem less threatening. For instance, chat rooms, social media, and similar platforms are already tailor-made to foster freeform discussion and self-expression, so they’re natural choices.

Employee 147

Employee Technology Cofounder Viral 147

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. I suspect we’ll get rid of the freemium model at some point soon as there’s no real benefit. Youtube ads. $1 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

Startup Professionals Musings

OCTOBER 14, 2016

If you don’t yet have a hundred investors knocking on your door, it’s time to put more focus on viral marketing, closing customers, and exponential growth. The smartest ventures are always courting a multi-billion dollar sale or merger with giants in the industry, including Google (YouTube), Microsoft (Skype), and Facebook (WhatsApp).

Intellectual Property 120

Intellectual Property Valuation Merger Exit Strategy 120

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform.

Customer 102

Customer Viral Audience Campaign 102

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands. Some sales channels may behave similarly; more often than not, they each pose unique challenges.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

Product 110

Product Campaign Acquisition Social Media 110

Hearpreneur

SEPTEMBER 9, 2022

The sales helped them raise $30K and the attention of a startup incubator, which offered them training and another $20K in funding. Before Jobs returned to the business in 1997, its sales, and popularity all steadily declined for 12 years, nearly driving it into bankruptcy. Thanks to notably Erin LaCkore, LaCkore Couture ! #8-

Entrepreneur 127

Entrepreneur Bankruptcy Southern California South Africa 127